The World Broadband Association is a multilateral, broadband industry-led association that provides leadership for the global telecom industry. Their objective is to overcome challenges faced by the broadband industry and support the development of broadband networks and services for all. The association brings together operators, vendors, government officials, policymakers, and other stakeholders to shape the future of global broadband.

The World Broadband Association offers various working groups that focus on different areas of interest. These working groups include the Generational Roadmap group, which aims to understand future demand for services and applications; the Broadband Advocacy group, which develops arguments for investing in broadband development; the Environmental Sustainability group, which promotes sustainability in the telecom industry; the Network Technology group, which explores cloud network convergence and improved network infrastructure; and the Annual Flagship Research group, which conducts research on the state of broadband and digital inclusion.

In addition to their working groups, the association hosts events that bring together industry professionals and publishes white papers and videos in their Knowledge Center. These resources provide valuable insights into industry trends, best practices, and technological advancements.

Overall, the World Broadband Association plays a vital role in advancing the global telecom industry by fostering collaboration among stakeholders and promoting innovation in broadband services.