Swierenga Jewelers has been serving customers since 1949 and is located in Caledonia, Michigan. The store prides itself on delivering quality, selection, value, and service to its customers. They offer a wide range of jewelry including rings, earrings, bracelets, necklaces, and watches.

Swierenga Jewelers is committed to providing excellent customer service and ensuring customer satisfaction. Their staff is not paid on commission, so there is no pressure to make a sale. The store offers free cleaning and inspection services for jewelry to keep them in the best condition.

The history of Swierenga Jewelers dates back to its founder Barney Swierenga in 1949. Over the years, the business has grown under the ownership of Tunis Vander Lugt and later Tom Vander Lugt. In 1999, the store moved to its current location in the Caledonia D&W Village Center.

The store's promise is built on four pillars: quality, selection, value, and service. They strive to provide high-quality jewelry from trusted designers or custom-made pieces that meet their customers' specific preferences. Their pricing is fair and represents the best value for their customers. The staff at Swierenga Jewelers offers friendly and knowledgeable service in a warm and welcoming atmosphere.