Healing Arts of Veda was established by Pranav Vasant Lad in collaboration with his sister Aparna Kailey Lad, who has a passion for Ayurveda and Naturopathic medicine. Pranav Lad was raised in an Ayurvedic household and learned about the Vedic culture, proper diet, and lifestyle choices from a young age. He pursued medical education in both India and the Caribbean and later decided to join a Naturopathic medical school to integrate different modalities into his practice.

After completing his training, Pranav Lad returned to Albuquerque, New Mexico, to work with his father at an Ayurvedic school. However, he felt a desire to practice an integrated form of medicine and launched his own practice called Healing Arts of Veda. The clinic uses alternative modalities to support modern medicine by investigating the root cause of conditions, eliminating impediments, enhancing healing, and supporting the body through proper diet and supplements. They also offer carefully curated Ayurvedic formulas composed of organic ingredients.