FIRMKeys is an advocacy organization that fights for fair and affordable property insurance coverage in Monroe County, Florida. They aim to protect property values and contribute to housing affordability for homeowners, residents, and business owners. FIRM raises awareness about flood insurance, the claims process, mitigation, and storm preparedness. They also provide resources and information on the steps to elevate homes out of floodplains and offer assistance with grant programs for home elevation, demolition/reconstruction, or selling properties at risk of flooding. FIRM is actively involved in monitoring FEMA's proposed Risk Rating 2.0 and its potential impact on flood insurance rates in the Florida Keys. They are dedicated to empowering residents to make informed decisions about property insurance coverage.