Tracer is a brand protection software and service provider that offers anti-counterfeit technology to protect brands, reputations, and customers. Their suite of brand protection products includes Tracer Protect, which uses AI technology to quickly and efficiently find violations on digital platforms and take enforcement action. They also offer Tracer Registrar, an ICANN-accredited Registrar platform for registering and managing domains. Tracer's brand protection solution is powered by Human-in-the-Loop AI and machine learning, which allows for faster detection, review, and enforcement of brand abuse. They boast a high customer retention rate and provide advanced features such as image recognition and digital tracing to enhance their brand protection capabilities.