Einstein's Theory and Service Provider SEO: An Unlikely Connection
Just as Einstein's "Theory of General Relativity" changed our understanding of the universe, similar principles can shape an exceptional SEO strategy for your service providing website.
In Einstein's reality, your position and speed impact your perception. This theory has an interesting parallel in Search Engine Optimization (SEO).
In this context, Google is like the universe. Consider the ranking of your service-providing website based on search queries. The competition in your specific market will influence how well you rank. If yours is the only business of its kind in a certain area, it's likely that your website will rank first for related keywords--even if it isn't technically perfect. Conversely, even a great site may struggle to compete in a bustling marketplace.
Google aims to display websites that best satisfy a search query. It uses "searcher's task achievement" to determine which sites are most relevant. As such, to stay competitive on Google, your service-providing site needs to fulfill a searcher's intent better than competitors.
What does "searcher’s task completion" mean and how can you achieve it? Here are some key components:
Website speed: How quickly does your site load?
Visual appeal: In competitive markets, looks matter. You wouldn't shop at a messy grocery store, would you?
Quality content: Does your website clearly communicate what services you offer?
Organization: Can users quickly find the information they need on your website?
Unique offerings: How do your services, prices, testimonials, and guarantees compare to your competitors?
All these factors contribute to "searcher task accomplishment". With this in mind, you can develop an SEO strategy that truly works for your service-providing website.
To start, identify your competitors. Search Google with phrases your customers might use and note which websites consistently rank at the top. By studying these sites, you can find ways to improve yours--better organization, sharper design, more comprehensive content. Remember: you don't have to be the best overall; you just have to be the best in your specific market.
Note of caution: Don’t underestimate competing businesses and be prepared for the challenges of high search engine rankings. There are numerous factors at play and even new web designs may not be SEO-friendly.
SharpNet invites website designers and agencies to collaborate with us in creating websites that serve clients effectively. We offer leading-edge SEO Reselling Services for digital companies as well as direct SEO services for businesses.